Seasonal
If there's scaffolding or construction happening near your building, your carpet is absorbing more airborne dust and debris than usual, even with windows closed most of the time.
Fine construction dust settles on window sills, floors, and eventually gets tracked or drifted onto carpet in a way that's harder to notice day to day than a visible stain. This is especially common in neighborhoods with active development, like parts of Long Island City or Williamsburg.
A shoes-off policy near active construction, more frequent vacuuming near windows, and keeping windows closed during active work hours all reduce how much dust actually makes it onto your carpet in the first place.
If construction has been ongoing for more than a few weeks, a mid-project carpet cleaning prevents dust from settling in permanently rather than waiting until the project wraps up and the damage has already accumulated for months.
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