Carpet Care
Dry carpet cleaning gets marketed as the faster, more convenient option, and in one sense it is. But convenience and actual cleanliness aren't the same thing, and the difference matters more in a NYC apartment than almost anywhere else.
Dry cleaning uses a low-moisture compound or foam brushed into the carpet and then vacuumed out, with minimal drying time. Steam cleaning, more accurately called hot water extraction, forces heated water and cleaning solution deep into the fibers, then extracts nearly all of it back out along with the dirt it lifted. One treats the surface. The other reaches what's actually embedded.
NYC apartments run dry radiator heat most of the year, which already pulls moisture out of carpet fibers and makes embedded grit more abrasive with every step. A surface-level dry clean doesn't address that embedded soil, so carpet re-soils faster than the drying-time savings are worth. Our steam cleaning process is built specifically around that reality.
Dry cleaning has a place for delicate wool blends that can't handle extended moisture exposure, or when a carpet genuinely needs to be walked on again within the hour. For a typical wall-to-wall carpet in a NYC apartment, though, hot water extraction produces a deeper, longer-lasting clean.
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